The Feathered Pillow

A strategic focus on local search optimisation, technical SEO, and content refinement, elevating The Feathered Pillow’s visibility in Ross-On-Wye’s competitive holiday rental market and increasing direct booking potential.

Client Name

Website

thefeatheredpillow.co.uk

Date

July 31, 2025

PROJECT OVERVIEW

The Feathered Pillow, a luxury holiday rental nestled in the heart of Ross-On-Wye, engaged us to improve its online visibility and attract high-intent search traffic. Through a tailored local SEO strategy—focused on technical site improvements, content enhancements, and authoritative local citations—we elevated the property’s search presence for key terms such as "luxury holiday home Ross-On-Wye". The result is stronger Google rankings, increased qualified traffic, and improved booking enquiries from organic channels.

PROJECT IMPACT

Enhanced local search visibility for The Feathered Pillow, leading to improved keyword rankings, stronger organic traffic, and a growing number of direct booking enquiries.

RESULT

The Feathered Pillow now ranks prominently for core local search terms. SEO performance continues to improve through ongoing optimisation, with a clear upward trend in visibility and organic engagement.